Tuesday, May 18, 2010

TF3 DMCA Takedown Notice Getting Attention

It seems that the interest in Transformers 3 is high enough that the Transformers 3 set videos and images posted here from Ben Brown a few days ago has spread pretty far and wide. At least enough attention that Paramount learned of the video and issued a DMCA takedown to YouTube over it. The other video from mickipedia remains up. Both TechDirt and The Hollywood Reporter weighed in on the decision.

From Tech Dirt:

Now, not only is it ridiculous to claim that these videos are covered under Paramount's copyright, it's hard to fathom why Paramount would want to bother quashing these videos at all. After Brown and Krimmel posted their videos, entertainment blogs picked the story up and started to build buzz about the movie. Isn't that a good thing? Personally, I really disliked the last Transformers movie, and this latest round of DMCA shenanigans isn't doing a very good job of convincing me to give the next installment another look.

Ben Brown said yesterday, "I already filed a counter-claim [with Google]." Brown also posted on his blog about events including proof that the video was taken from non-Paramount owned property with a picture of himself and Micki as they filmed the TF3 behind the scene videos below. He also provided an update on the status of the counter-claim:

On Friday, April 14, Google sent me a response that explains that they've forwarded my counter notice to Paramount, and that my video will be restored only after 10-14 days have passed... Unless, of course, Paramount retracts their invalid DMCA complaint against me.

I have no idea what will happen at this point but a two week turnaround for a counter-claim strikes me as egregious considering Paramount's false claim was handled within a day. Its actions like this that lead to the lack of respect people have when the studios cry foul over copyright.

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